2 Ways Insurance Agents Can Stand Out to a Younger Generation

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2 Ways Insurance Agents Can Stand Out to a Younger GenerationYounger generations need insurance too.

Yet, according to Gallup statistics, Millennials are the least likely group to be engaged with insurers and are more than twice as likely to buy coverage online.

“Our lack of interest in Millennials has lead to the lowest independent agent penetration of any generation.” –  How to Sell Insurance to Millennials (7 Tactics for the Next Ten Years)

How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started.

2 Ways Insurance Agents Can Stand Out to a Younger Generation

1. Don’t Be Old School

One thing to understand about the younger generations is that they do not like to fill out paperwork and wait days and days for quotes. Not to mention the fact that they don’t want to have to do any of that during traditional business hours!

Younger folks know they can get a quote online instantly.

They also really want personal service.

That gives you a huge opportunity!

Be where these potential clients are:

  • Have a dynamic online presence that’s mobile-friendly
  • Be on social media that makes sense for you
  • Be accessible beyond traditional business hours and traditional means of communications

Also, provide the kinds of information they are looking for. An excellent example of how you can reach a younger generation is by taking traditional agent-customer communication and turning it into educational videos or FAQs.

2. Be Personable and Authentic

Don’t be an annoying salesman.

Brand yourself, your expertise, and put your personal spin on insurance services rather than just talking about the products.

It is a way to differentiate yourself

How can you be authentic and provide information that appeals to a younger generation right now?

Consider –

  • Utilize reviews and testimonials (word of mouth is strong with this generation)
  • Profile a younger client
  • Highlight services that make sense for a younger client, like renter’s insurance or life insurance
  • Write blogs with a focus on the needs of a younger audience and showcase you personally (what do you bring to the table?)
  • Make the sales cycle as digital as possible

 

Young adults are walking around right now with insurance needs. Be there when they are ready to buy and be sure you are making a good impression.

 


For more, read:

4 Ways Banks and Credit Unions Can Stand Out to a Younger Generation
3 Ways Financial Planners Can Stand Out to a Younger Generation

 

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About Author

Charity Stewart

Charity has spent the last 10 years using her marketing skills in a variety of roles including staff recruitment, tourism advertising, small business marketing and communications training. As account manager at Move Digital she actively uses digital media platforms to promote client’s brands and consistently engage their consumers. Originally from Wisconsin, Charity is the founder of a local book club, a Communication Arts Lecturer at UAHuntsville, proud pet owner and Space Camp Right Stuff winner.