3 Ways to Use Social Listening for Your Accounting Firm’s Marketing

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3 Ways to Use Social Listening for Your Accounting Firms Marketing

You probably suspect that social media can be an important part of your accounting firms marketing.

Otherwise, you wouldn’t be reading this blog.  Social media can give your brand followers and help drive website traffic!

But…

Have you ever thought about using social media to listen?

Social media monitoring is about increasing insights into your customers, important industry influencers, and even your competitors.

By listening to what people are saying online about your business and the issues that could impact you, your accounting firm can gain an advantage over your rivals and enhance your profitability.

The problem is that many accounting firms’ marketers don’t know exactly how to use social media to do just listen.

3 Ways to Use Social Listening for Your Accounting Firm’s Marketing

1. MONITOR YOUR BUSINESS NAME

If you only have time to listen to one thing, make it your brand name. By listening to what your customers (and potential customers) are saying, you can build relationships, leads, and potentially avoid bad situations.

Monitor your brand name with and without the @ symbol (many people forget the @ symbol on Twitter). Also, monitor common misspellings, abbreviations or website mentions (both “yourbrand.com” and “www.yourbrand.com”).

2. FOLLOW & ENGAGE WITH INDUSTRY INFLUENCERS

Accounting thought leaders often have thousands of followers. And they want to share their opinions on your industry!

Google industry publications for a list of thought leaders that you want to connect with. Then create a Twitter list or connect with them on LinkedIn.

3. MONITOR KEYWORDS

Just like monitoring your brand name, tracking both general and niche keywords that are associated with your industry can help you build your accounting brand and audience. Monitoring keywords can help your content creation and curation effort as well as lead generation.

 

Social listening increases insights into your customers, important industry influencers, and even your competitors.

By listening to what people are saying online, you can gain an advantage and enhance your profitability.

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About Author

Laurie Heard

Laurie Heard is President and co-owner of Move Digital & Our Valley Events where she handles the day to day business of a busy digital media agency and consults with local businesses about how to maximize their marketing efforts. When she isn't at a computer, Laurie loves to travel (she's seen the entire British Royal Family- pre Kate) and read (fiction and non-fiction). And she loves chocolate.