Driving Event Attendance through Facebook Ads

Driving Event Attendance with 32X Return on Facebook Ad Spend

Conferences create leads and spread the word about your brand. Our client, an international financial services firm, wanted to attract new customers, as well as demonstrate thought leadership through their annual conference.  And they needed Move Digital to drive attendance through social media ads.

X return on ad spend

% ticket sales over goal

The Process

To bolster the success of the conference and drive company sales, we began with an event strategy focused on a complete branding pull-through.

To build buzz and drive ticket sales, we created a variety of digital ads across social platforms. LinkedIn sponsored posts and Facebook engagement ads targeted the specific job titles and job fields that we knew would be interested in the conference. Facebook traffic ads targeting companies, job titles, and job fields, drove individuals to click through to the event website and motivated potential attendees by using urgency to drive ticket purchases.

The Results

Our data-driven strategy proved successful. The 8-week campaign achieved:

• 14% more tickets sold than targeted goal for the event

• 32X return on ad spend

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