Facebook Advertising Succeeds Where Traditional Marketing Fails

Federal Credit Union sees 689% increase in event participation with targeted Facebook advertising

Community service events are key branding opportunities for non-profit organizations such as Redstone Federal Credit Union. However, the organization was struggling to boost participation in their free community Shred Days.  The credit union also wanted to increase the number of electronics individuals brought in for disposal.  Their traditional marketing efforts were not producing the desired results.

To differentiate themselves in the crowded financial services market and increase brand recognition, Redstone Federal Credit Union began looking for a new advertising tactic that could reach their goals.

% participation growth

% growth in electronic disposal

The Process

Facebook advertising was a natural fit for Shred Day because it allowed Redstone Federal Credit Union to reach their target audience for an extremely low cost. And, Move Digital only advertised to people who would be interested specifically in Redstone’s Shred Day services.

When creating their Facebook ads, we tailored keywords to reach the intended audience and be impactful to RFCU’s interested consumers. By fully optimizing interests, we boosted the company's search rank helping them to appear earlier and more frequently in their ideal customer’s quest for information.

The Results

• The result of this Facebook advertising punch was significant. Redstone Federal Credit Union generated a 689% event-over-event increase in participation.

• Electronics disposal at events increased from 100 lbs to 12,000 lbs, an increase of 11,900%.

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