Social Media Strategy Drives Lead Generation

Social Media Strategy Drives 12% Increase in Lead Generation and 211 Point Increase in Brand Awareness

An international financial consulting firm wanted to create more efficient leads for their business development team. Their current social media tactics were working, but they were slow. They hired Move Digital to tackle their lead generation problem head-on.

 

% increase in lead generation

% landing page conversion increase

point increase in brand awareness

The Process

For our client to stand out, they needed a new social strategy targeting the needs of their unique client.

We started by researching their specific target buyer and intersected our findings with social and sales data for keywords, interests, and patterns of behavior. From there, we created a tactical plan that emphasized the culture of the firm. Active social media, blogs, content upgrades, and social media advertising drove lead generation.

The Results

The 9-month campaign was an overall success and helped the company reach a wider audience than its original campaign. They experienced an increase in website activity, as well as:

• 12.5% increase in leads generated

• 42.8% increase in landing page conversion rate from social media

• 211 point increase in brand awareness

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