Creating Content: 7 Great Prompts to Get Out of Your Blogging Rut

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Blogging can be fun, satisfying and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content that you are immensely proud of.

Sometimes though, the unfortunate rut will occur. This can bring the entire content creation process to an uncomfortable halt.

That’s ok. With a few good content prompts on hand, getting out of your blogging rut is easy.

7 Great Prompts to Get Out of Your Blogging Rut

1. CREATE A PICTURE POST

Maybe your blogging content is almost all words and no images. Maybe you use images liberally in your content. Either way, planning out a picture post can be a creative way to communicate a story through your blog.

2. “IT WORKED FOR ME” BLOG

What has worked for you recently? Love a new product or tool that’s helped your business? Share that with your readers. Personal blogs resonate, and people like to hear what works (or doesn’t!), especially if they already have a vested interest in what you have to say. Be an influencer.

Example: Here is a great example of this type of content that Move Digital recently published. 

3. WRITE A GUIDE

Guides don’t have to be complex or require a lot of research. Simple guides can be structured like a list. Just be sure to accomplish the goal of “guiding” the reader through the topic.

4. DEEP DIVE INTO A TOPIC

You may have written a really great blog post that skimmed the surface of something that could be explored more in depth. Dig into that topic. Just be careful that it fits  your buyer persona and your readers will likewise be interested in that exploration.

5. WRITE A CASE STUDY

Case studies are very important and should be a part of your regular content creation. Not only are they great blog topics, but that kind of content can then be used to promote your business in a number of ways – through social media, email newsletters, website features and more.

6. WRITE A “PRODUCT” REVIEW

Do you have a favorite customer, or is there a client that you enjoying catching up with? Ask them to review a product or service or allow you to interview them about what products or services they use for a blog post. It’s a great way to show a valuable partnership, highlight your product or service, and get some evergreen content out of the experience.

7. ANSWER A QUESTION

What questions are your customers asking most often? If you don’t know off the top of your head, survey your co-workers (especially business development and sales staff). Then set out to answer it, creating a valuable resource for your customers and readers.

 

Getting in a blogging rut can slow your content creation down and leave you with stagnant blog posts. Get out of that rut right now and get back to that fun and rewarding blogging experience.

Your readers will thank you.

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About Author

Amy Jones

Amy has been a marketing professional in Huntsville for over 15 years. She has a diverse background in marketing, special events and public relations from the corporate world, shopping center management and non-profit performing arts. As an account manager with Move Digital, Amy enjoys helping clients tell their story through a dynamic digital footprint. Amy is also the web content manager for Our Valley Events, a hyper-local website keeping the Rocket City in-the-know. During her non-screen time, Amy is the busy mom of 2 boys who likes to obsess over musical theatre, Doctor Who and Snapchat (in that order).