The Financial Businesses Guide to Using LinkedIn for Free


The Financial Businesses Guide to Using LinkedIn for FreeYour customers want information.

In fact, 80% of people think their bank should be providing information for their particular needs and circumstances. Plus, 4 out of 5 American consumers say their financial institution should be sending them more information.

How can you better communicate with consumers?

One under-utilized way is through social media platforms like LinkedIn. It provides a perfect place to post information about your financial business.

What’s more? It’s an especially ideal place to reach the highly desirable young professional demographic.

Having undergone more than a few changes over the past year, LinkedIn has come out for the better with enhanced profile features and advertising options. But you don’t have to spend a dime to make a significant impact.

Here’s how.

Financial Business Guide to Using LinkedIn for Free

Understanding Who Uses LinkedIn

Who uses LinkedIn? We mentioned the young professional demographic above, but note that they are also well-educated and high-earning.

Here’s a snapshot –

Optimize LinkedIn for Your Financial Business

Now that you know who is using LinkedIn, be 100% at your best when they come looking for your business there. An optimized page is the way to go.

Follow these steps to get your profile in shape –

1. The profile picture should be the company logo. Companies with logos get 6x more traffic to their pages.

2. Create a custom background picture for your business profile. Optimal size is 646 x 220 pixels.

3. Let people know who you are, what they can expect, and how you can help them with a well-written “about” description. Make it unique to LinkedIn and not a copy of what’s on your website.

4. Include keywords in the “specialty” section to improve searchability.

5. Business pages are SEO-friendly. Google previews up to 156 characters of your page text. Make those characters count.

6. Complete the profile so that people understand where you are, the size of your company, and the scope of your products and staff.

Our Best LinkedIn Tips & Tricks

You know who is on LinkedIn now, AND you have your profile fully optimized. Give our favorite tips and tricks a try to maximize the platform.

Establish healthy habits now to grow followers and satisfy their need for information.

  • Post in the morning. They have a statistically higher engagement rate.


  • Skip the sales pitch. Focus content on being “helpful”.


  • Use images. They result in a 98% higher comment rate.


  • Links to YouTube videos play directly in the LinkedIn feed. They also result in a 75% higher share rate.



  • Create Showcase Pages when applicable. Brands and initiatives that fall under the larger banner of your financial company are a good example.


  • Use LinkedIn analytics to see follower information and post engagements. Tailor your content based on what you find.



Your financial business can benefit from reaching a professional audience that is actively seeking information. LinkedIn should be a part of your social media strategy.




What other social media platforms can you maximize for free?

Facebook Guide

Twitter Guide

Instagram Guide


About Author

Charity Stewart

Charity has spent the last 10 years using her marketing skills in a variety of roles including staff recruitment, tourism advertising, small business marketing and communications training. As account manager at Move Digital she actively uses digital media platforms to promote client’s brands and consistently engage their consumers. Originally from Wisconsin, Charity is the founder of a local book club, a Communication Arts Lecturer at UAHuntsville, proud pet owner and Space Camp Right Stuff winner.