Why Banks and Credit Unions Should Pay for LinkedIn Ads


Why Banks and Credit Unions Should Pay for LinkedIn AdsAre you missing out by not spending money to advertise on LinkedIn?

LinkedIn members are 93% more likely to have a college degree than the average online adult, plus its audience has 2x the buying power of the average web audience.

Is this the audience your bank or credit union has been looking for?

Why Banks and Credit Unions Should Pay for LinkedIn Ads

Who uses LinkedIn?

How can a paid LinkedIn strategy benefit you?

Running paid ads on LinkedIn can have several unexpected advantages for a bank or credit union.

  • Connect with a professional audience

LinkedIn is where the professionals go to network, share information, and look for jobs.

What’s more impressive than that? 4 out of 5 LinkedIn members impact business decisions in their company!

  • Recruit staff

It’s no secret that folks use LinkedIn to network and job hunt. If you have open staff positions, advertising on LinkedIn is a smart choice.

  • Branding

LinkedIn is an ideal place to further your branding message. Fewer B2C advertisers are using LinkedIn, so it’s a less crowded place. You have a chance to stand out!

  • Lead generation

Use LinkedIn ads to find leads from your targeted audience, then convert those leads into new customers and members.

  • Relationship building

LinkedIn ads can re-enforce your services and products to existing customers. A paid LinkedIn campaign is also a great addition to a new product roll-out plan. 

Ways to implement paid LinkedIn ads

Before you run your first LinkedIn ad, be sure to complete your business profile.

One of the easiest ways to implement LinkedIn ads is through sponsored content. You can “boost” new products, services, your latest blog, announce seminars, and new locations all to a targeted audience.

You can also create a text ad that links directly to your website. These ads are smaller and have limited available characters, so most can and should link off of LinkedIn.

You can also take advantage of some unique LinkedIn features: posting in any language and no long-term agreement. Both make placing LinkedIn ads more attractive.


Don’t miss out on the potential of LinkedIn’s highly professional and influential audience. Between recruiting and generating leads, it could be just what your bank or credit union is looking for.


About Author

Amy Jones

Amy has been a marketing professional in Huntsville for over 15 years. She has a diverse background in marketing, special events and public relations from the corporate world, shopping center management and non-profit performing arts. As an account manager with Move Digital, Amy enjoys helping clients tell their story through a dynamic digital footprint. Amy is also the web content manager for Our Valley Events, a hyper-local website keeping the Rocket City in-the-know. During her non-screen time, Amy is the busy mom of 2 boys who likes to obsess over musical theatre, Doctor Who and Snapchat (in that order).